Merchants // This Is Only The Beginning

My. Goodness. What a find Merchants are. I've been meaning to write about these guys for the past couple days. Formed in early 2012, they’ve already gained nationwide attention, and I would not be surprised if they end up getting signed in the near future. Here’s their second single titled ‘This Is Only The Beginning’:



They were featured by ak99superstar on YouTube back in November, and their Facebook has exploded ever since. What hooked me was the lyric video. I’d never seen a silhouette of the guitarist and vocalist used as the background for a video. (Crown The Empire would soon imitate this style with their lyric video for ‘Payphone’). Besides a grammatical error throughout the video, that’s the only complaint I have. I can’t wait to hear more from these guys in 2013!

-Zulu